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Search engine optimization

Google Ads

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PR Specialist

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SEO

Search engine optimization

The primary goal of SEO (Search Engine Optimization) or SEM (search engine marketing) is to rank a business’s website page/s on the top search engine results page in order to increase website traffic.

Social Media

Social Media Manager

A social media manager is responsible for growing a company’s social presence and engagement with its target audiences. They must be competent in each social platform and possess the know-how to create engaging social media content for their target audience across platforms to increase brand awareness and loyalty. They must be able to create a successful social media marketing strategy and execute it properly.

Google Ads

Google Ads / Social Ads expert

PPC refers to paid digital marketing efforts based on the pay-per-click advertising model. Paid ads exist on most social platforms and search engine results. A PPC expert’s goal is to optimize the ROI being spent on advertising. This is based on measurable goals, conversion rate optimization, audience targeting, and other marketing strategy derivatives.